Wal-Mart Marketing Case Study Example | Topics and Well Written Essays - 1500 words

Wal-Mart Marketing - Case Study Example By this time Wal-Mart became famous as discount store and people did not have the notion that it can target specific groups. In order to counter this image Wal-Mart decided to open new stores targeting new markets in a different way. Their strategy to target six main group of African-Americans, the affluent, empty-nesters, Hispanics, suburbanites and rural residents made headlines as their attempt to change their image. As apart of this strategy new shops were opened in localities like Chicago. The change in Wal-Mart's strategy came to fore front when they tried to target the affluent demographics in America. They opened their store in Plano, Texas in the locality where there were more upscale stores targeting this particular segment. They tried to change the outlook of their stores and the assortment of items on sale accordingly. Items like microbrew beer, expensive wines, and high-end electronics that were not typically found in a Wal-Mart store was placed in this outlet designed in a different way with wooden floors, wider aisles, a sushi bar & a coffee/sandwich shop. Affluents are better educated and less affected by adverse economic conditions and prefer stores that introducing new merchandise to keep customers coming back. Wal-Mart knew that they were not doing enough business with the more affluent customers. It is not easy to gain social acceptance by the Wal-Mart where others have spent years and years of brand building efforts. The success for Wa-Mart in this par ticular demographic is not coming so easily as it is hard move from low-end to high-end. Targeting African Americans: Black or African Americans have their own peculiarities and tastes and require special attention as they are a sizable group among Americans. When Wal-Mart opens an outlet in areas where they are densely populated they have to focus their efforts on the needs and wants of this population. The shop that opened in Chicago is the link in this regard. The shop has exclusive offerings for the men and women belonging to this community. "When Wal-Mart Stores Inc. recently opened a new store here with a heavily African-American clientele, it stocked the men's apparel section with an exclusive line of clothes featuring baggy jeans and trendy sports jackets, made the department 30% larger than at typical stores and moved it to the front corner" (Zimmerman A1). Their strategy in targeting this particular segment is better than the other segments it is targeting. They have made available items of exclusive interest and have also given some focus on image building and community participation. For example, Wal-Mart has been celebrating Black History Month to relate to its African American market by hosting host a series of in-store events and activities. These kinds of efforts help making inroads in news segments of the market without which gelling in is not possible and giants like Wal-Mart will also face difficulties in surviving. Hispanics Hispanics or Latinos as they are commonly called are one of the fastest growing ethnic groups in the United States of America. "Roughly one in seven Americans is Hispanic. Hispanics constitute the largest minority group in the United States. As of July 1, 2004, Hispanics accounted for 14.1 % of the population, around 41.3 million people" ('Hispanic', Demographics section). Even though this group has assimilated in the mainstream, yet they have their peculiar culture, different

Criminology and criminal justice system Essay Example | Topics and Well Written Essays - 1500 words

Criminology and criminal justice system - Essay Example The report shows that the witnesses and victims, on the other hand, get an entirely different treatment, they’re offered protection and kind words are offered to keep them calm. On first glance, it might seem unfair that since the system is not sure of their innocence, theirs or the suspects but again just like the system has criteria to meet in order to be able to arrest some one, they have their reasons of suspecting these people to be innocent and worthy of protection. Protection is provided so that the criminals might not try to hurt the witnesses or intimidate them into not coming to court, because this is the reality of our system, even if every one knows that a person is guilty of a crime but cannot be proved guilty albeit he contrived in the background for getting the witnesses out of the equation to eradicate proof in the form of intimidation or physical or fatal torture, even though everyone knows that for a fact, if it can’t be proved the person walks free an d it is for these reasons that there are many criminals plaguing the society but they have developed such strength and organization that the law cannot touch them. Our criminal system might not be perfect as regards to efficiency and sometimes even seem brutal especially if a mistake is made. It might some times seem unfair to give special treatment to some people but more often than not the law doesn't make the mistake of protecting the wrong person and the risk that their hypothetical guess as regards to one party’s innocence.... the manner in which all of this is imposed upon him isn't quite what an average human would haggle over but if it were a true con who were getting that treatment, of course it would be perfectly befitting. Perhaps that is what the authorities assume before undertaking any arrest. The criminal justice system perhaps prides itself for efficiency, there are a myriad number of checks the ground police have to go through before they can freely proceed to even search a suspected person's property let alone undertaking an arrest. The authorities take great care that they are not mistaken in their doubts of a person before they go charging up towards him to remind him or rather impose all his rights on him and try to persuade him that now may be the perfect time to start making use of them. Sure they might make a mistake some time and its most unfortunate for the society and of all people the accused when that happens but in order to keep a city clean of crime and cons policemen must be afforded some free movement as well, its up to the court to make the final decision and it is the duty of a policeman to bring a possible crime to light, it is only after a suspect meets all the criteria, and comes up to the bench mark of suspicion that our officers can go ahead and carry out an arrest, it is not an easy job, their prime incentives are to uphold the law and protecting the innocent. Keeping crime orientated people off the streets and keeping the pious ones